If you can just appreciate each thing, one by one, then you will have pure gratitude - Suzuki Roshi -

Tuesday, May 6, 2008

Incentives, motivation and inertia

I was in Columbus today to make grant allocation decisions for affordable green housing developments in Ohio. We had significantly more projects "going green" and requesting funds than we had funds available.

It is inspiring that so many developers of affordable housing around the state are making a commitment to build their housing to be green, healthy and respectful of natural resources. The diversity of developments includes urban and rural; non-profit and for-profit; new construction and rehab; senior housing, family housing and housing for homeless.

This experience shows that incentives can encourage well-meaning businesses to jump in and do the right thing. The incentives jump start the process, they do not pay for the new endeavor in full, they do enable motivation, instead of inertia, to be determine the future. Amen.

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